CAE's new corporate identity



Of geometric shape, the circle as a starting item unfolds in the “c”, throwing up the arrow that is also the letter “A” for action; it acquires too a new attribute, flexibility (origami). The flipped letter “e” is a gesture of dialogue, observation, movement…


Analysis of theCurrent Corporate Identity

Since 2014 the logo has not changed or been updated.

CAE is a community in constant movement, so it needs an image that represents its evolution.


Abstraction of corporate name initials becomes an emoticon. It stands for a direct, responsive, effective, mediatic language, immediate action for transmitting ideas, communicating, proposing, future… playful.


The use of emoticons as an added resource reinforces the identity.